Tag Archive: Budweiser


Budweiser Magnum | Copyright: Gigglewater411

If you’ve read my previous post then you know that Anheuser-Busch InBev launched Budweiser Magnum in Mumbai, Delhi, Bangalore and Hyderabad yesterday. It is available in Mumbai at Rs. 150 for 650ml and Rs. 80 for a pint of 330ml.

After trying and failing to acquire a bottle at three local liquor stores (in Andheri West – Mumbai), I finally managed to get my hands on one. Here’s what I thought of it:

Budweiser Magnum | Copyright: Gigglewater411

I should admit at the onset that I’m not the biggest lover of  Indian strong beers; I find most of them undrinkable. Having said that Budweiser Magnum is surprisingly smooth, crisp and easy to drink.

  • Appearance is clear and a golden yellow
  • Thick white head, good retention and good lacing
  • Medium carbonation
  • Rice adjuncts and well-balanced hops cuts the bitterness that I find in most Indian strong beers.
  • ABV – below 8% is what it says behind the bottle. Kapil Agarwal, CEO AB InBev India was quoted saying, “Inspired by, and created for trendsetters and ambitious aspirers, MAGNUM is a super premium brew at 6.5% ABV.”

And though this might not be very relevant to most, my final test when it comes to beer is this – will I get through more than three sips, if the beer isn’t chilled?  Magnum manages to pass.

So next time I pick a beer to drink, will Magnum be it? Probably not, but amongst the Indian strong beers (above 5% ABV) I’ve tasted so far, I would most likely choose Budweiser Magnum despite it being more expensive (Carlsberg’s Elephant is Rs. 135 for 650ml).

What do you think?

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Pic courtesy: Budweiser.com

Today Anheuser-Busch InBev introduced the new Budweiser Magnum in the Indian market.

Retail stores in Mumbai, Hyderabad, Delhi and Bangalore will now stock the strong American style lager with ABV < 8%. In Mumbai it will be available at Rs. 150 for a 650ml bottle, making it the highest-priced Indian strong beer in the market.

I haven’t managed to get my hands on it yet. The three closest local wine shops to my house (Andheri West/Juhu area) are still awaiting their crates. Has anyone tried it yet? Leave a comment if you have and tell me what you thought. Cheers!

Anheuser-Busch InBev